Meet James
James Rowbotham is a lifelong San Francisco Bay Area local who grew up in Alamo and knows the region’s communities inside and out. He has guided clients through every stage of real estate, from first-time homeownership to working alongside prestigious developers, architects and negotiating complex luxury transactions in some of San Francisco’s most sought after residences. James specializes in properties that require a strategic, creative approach, including homes that are unique, challenging, or difficult to sell.
James works with a wide range of clients, first-time buyers, growing families, seasoned investors, and veterans utilizing VA benefits. Regardless of the price point, he brings a high-energy, hands-on commitment, personally investing himself in every deal to ensure the strongest possible outcome.
Before real estate, James spent over 20 years in public service as a U.S. Army soldier and later as a law enforcement supervisor with the Oakland Police Department. That background shaped his calm, disciplined approach to high-pressure situations, skills that now translate directly into decisive negotiations and confident client representation.
Alongside his sister and business partner, Zara, James co-hosts on HGTV, CNBC and the Travel Channel, sharing their expertise and passion for real estate with a national audience. Together, they are known for their high-energy approach, deep personal investment in each property, and the use of elevated, media-driven marketing, leveraging professional media, strategic storytelling, and premium exposure to position homes at the highest level.
Their negotiation results speak for themselves. On one luxury property that had sat unsold for more than a year with another agent, James and Zara took over the listing and remained actively engaged with the buyer's agents throughout the process, ultimately negotiating a final purchase price $675,000 above the buyer's original offer. In another transaction, their strategic listing and marketing approach attracted the ideal purchaser, allowing them to negotiate $352,000 above the buyer's initial offer on an off-market sale. On a third luxury property that had previously failed to generate any offers, James and Zara took over the listing, produced multiple competing offers within just two weeks, and successfully negotiated the winning buyer $410,000 above their original position. Most notably, on a newly remodeled luxury home in Diamond Heights, they created extraordinary buyer demand that resulted in the winning offer closing $874,000 above the asking price.
As a veteran and former law enforcement professional, James is proud to give back to those who have served thier communities. Outside of real estate, he is active in the aviation community, often flying his own plane, and enjoys traveling with his wife and two young sons.
For James, real estate is about more than transactions, it’s about energy, commitment, trusted relationships, and helping clients make confident, well-executed moves toward their next chapter.